How To Think Different

This book the " The Innovation Secrets of Steve Jobs" by Carmine Gallo will tell exactly how to think differently about your career, company, customers, and products using Seven Principles of Innovation inspired by Steve Jobs.

"Career (Principle 1: "Do What You Love")
Vision (Principle 2: "Put a Dent in the Universe")
Thoughts (Principle 3: "Kick-Start Your Brain")
Customers (Principle 4: "Sell Dreams, Not Products")
Design (Principle 5: "Say No to 1,000 things")
Experience (Principle 6: "Create Insanely Great Experiences")
Story (Principle 7: "Master the Message")

These seven insanely different principles for breakthrough success will work only if, regardless of your title or function, you see yourself as a brand, Whether you are an entrepreneur working out of a spare bedroom, a twenty-year veteran of an industry undergoing fundamental changes, a college graduate interviewing for that first job, or a small business owner looking for ideas to improve your enterprise, you represent the most important brand of all - yourself.  How you talk, walk, and act reflects on that brand. Most important, how you think about yourself and your business will have the greatest impact on the creation of new ideas that will grow your business and improve the lives of your customers."

The book is very inspiring as it reveals chapter by chapter how these principles have driven Steve Jobs to create very innovative products. It also demonstrates how these principles were used by professionals, leaders, and entrepreneurs to think differently enabling them to create and innovate that put a "dent in the universe".